Microsoft Dynamics 365 is the CRM and SFA market leader
The latest report from The Forrester Wave on the market for sales automation systems identifies Microsoft Dynamics 365 as a market leader.
The Forrester Wave: Sales Force Automation Solutions report for the second quarter of 2017, which compares 10 vendors of Sales Force Automation and CRM systems, concludes that Microsoft Dynamics 365 is the market leader, thanks to the right combination of CRM, ERP and other solutions from the Microsoft portfolio.
The system earned the best marks in terms of the available product offer and product vision. As the authors of the report point out, this high mark is a result of integration with LinkedIn, Office 365, Outlook, and advanced analytical features supported by PowerBI, AI and machine learning.
The Dynamics 365 system is the latest offering from the current Microsoft program line, which assumes close integration of the capabilities of all company tools and the delivery of comprehensive solutions that flexibly adapt to the needs of the customer.